Media Week writes about a new trend in online ads. The first question that occurs to me is: why?
The complaint is that people aren’t seeing the ads on web pages, so the proposed solution is “don’t let them see the web page until after they see the ad.” My first reaction: Your only synapse just died of loneliness, didn’t it?
Why should you expect web ads to be different from print ads? Few if any of us consciously look at print ads, either.
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I don’t usually get too involved with lunatic fringes, they’re not worth the hassle. But this one displays such rampant ignorance about my profession that it can actually make life harder, both for me and for you, but especially for me.
So we’ll take it slow and simple, just to keep things clear. And we’ll leave the politics out, so we can keep to the facts and avoid descending into silliness (or at least any farther into silliness than the post already is).
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It began, as most insights do, as a comedy routine. Noel Paul Stookey did a riff on the self-centeredness of our culture, beginning with the magazine “Life” which was expansive and covered all of life, then “People” which had a narrower focus, then “Us”, which covered people, but not them, only us. (The routine was before the magazine “Self” existed. Ironic, as the punch line of the riff was a magazine entitled “Me.”)
Cable TV grew, promising hundreds of specialized channels. And the Internet boomed. In time, the wide array of choices began to bother me. Not the possible choices; the ones being made.
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