Why Is Online Advertising Different?
Media Week writes about a new trend in online ads. The first question that occurs to me is: why?
The complaint is that people aren’t seeing the ads on web pages, so the proposed solution is “don’t let them see the web page until after they see the ad.” My first reaction: Your only synapse just died of loneliness, didn’t it?
Why should you expect web ads to be different from print ads? Few if any of us consciously look at print ads, either.
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