I have a problem with books. The major symptom of this problem is I have too many. I love the feel of them, everything about them. I have a disease — it’s called bibliophilia. But I’m learning to cope with it. Slowly I have learned to differentiate between the words on the page and the […]
Seth Godin states the obvious in a recent post. That’s not a knock on him; it needs stating and restating and restating yet again, until the penny finally drops, or they take delivery from the Clue Train. Slimy marketers and sharp operators have fatally poisoned the environment for the rest. That particular ecosystem can no […]
It occurred to me as I was wandering through a local bookshop that was undergoing a management change: the local bookstores have decided, apparently, that I’m no longer a customer worth having. They were in the process of selling off all the old inventory of the former owner, soon to be replaced with “books we […]
When do you test, how do you test, why do you test? Or even do you test? The answers to the first two questions are: “all the time,” and “as completely as possible.” The third question has several, longer, answers. And if you answered “No” to the last question, perhaps those answers will be of […]
I’ve tried them all, even tried building my own, either from from other people’s templates or my own. I just can’t seem to make them work. It’s no doubt just a personal failing. The common wisdom for them is what I call the “Highlander Principle” — there must be only one. It just doesn’t work […]
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