Marketers and Liars
Seth Godin states the obvious in a recent post. That’s not a knock on him; it needs stating and restating and restating yet again, until the penny finally drops, or they take delivery from the Clue Train. Slimy marketers and sharp operators have fatally poisoned the environment for the rest. That particular ecosystem can no longer sustain life; it’s long past time to realize that and move on.
As far as the public is concerned, the default belief is “all marketers are liars.” “How can you tell if the salesman is lying?” goes the old joke. “He moves his lips.” comes the punch line. And we laugh, because inside, we truly believe that to be the case.
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