They just don’t get it
I’ve been hearing from more people after the new MS ad campaign (you know, the one where MS pays an actress to cleverly make the point that the reason you buy a Windows laptop is because you can’t afford a Mac?) claiming Apple should license OS X to cheap Dell/HP machines for the low end customers. It’s not going to happen without a radical change in the Apple approach to marketing, and as long as they deem OS X important to them, I don’t see Apple making that change. When you look at it from their perspective, there’s just no business case for it.
What is it Apple is selling? The one constant in all the variations is User Experience. Whether you’re talking iPhone, iPod, or iMac, Apple’s big competitive advantage is the consistently excellent user experience. So, what happens when they go for the low end buyer?
They lose money. Don’t believe me? Follow.
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